Why SMEs and NGOs need post-AI editing services

© Marguerite Lombard

What is a post-AI editing service and why is it necessary?

AI tools, such as large language models (LLMs), have changed the way people think about content generation. What’s not to like: they are easy to use, convenient, and cost effective. In tandem, content-generating tools have also create a demand for post-AI editing services.

Post-AI editing is more than a nod to adding a human touch.

It would seem that speed and efficiency are often achieved at the expense of accuracy, tone, and nuance. One of the most common complaints about AI-generated content is that content can be too generic and unable to capture an organisation’s unique ‘voice’.

Post-AI editing can provide essential ‘human oversight’ to refine AI-generated content.

Post-AI editing services can include

  • Reviewing and refining reports, blog posts, proposals, social media content, and internal documents
  • Checking generated content for brand consistency across all document types
  • Adding relevant local content
  • Revising generic, ambiguous, or incorrect content.

    Who benefits most from post-AI editing services

    • Communications and marketing teams who need to publish content without a large editorial staff
    • Departments that need to produce reports, briefs, and internal documents
    • NGOs and SMEs who need to build their online presence with staff, time, and budget constraints.

    Key takeaways

    Post-AI editing bridges the gap between fast, affordable, AI-generated content and high-quality content that strengthens audience engagement.

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